Fueled & Free — Branding, Website Design & Copywriting for a Functional Nutrition Brand

Fueled & Free is a functional nutrition practice helping women break free from chronic health struggles and reclaim vibrant energy. With a compassionate, root-cause approach, Fueled & Free empowers women to nourish their bodies, balance their hormones, and thrive without restriction or overwhelm. After years of running her online nutrition practice on social media and having an outdated website, Margaret was ready to step into a more elevated, professional brand — one that matched the level of transformation she helped her clients achieve day-to-day.

website design for nutrition coaching practice
website design for dietitian
website inspiration for nutritionists

About the Project

When Fueled & Free partnered with Brandify, they were ready to uplevel their brand and digital home. They wanted a more flexible and SEO-friendly platform to scale their business, expand their offerings, and grow their audience — which meant moving from Showit to WordPress.

We delivered our Signature Package, including:
✔ Branding
✔ Website Design (built on WordPress)
✔ Website Copywriting
✔ Migration from Showit to WordPress

Our goal was to create a beautiful, intuitive, and conversion-focused online experience that reflects Fueled & Free’s mission while setting the foundation for long-term growth.

Our Approach

We combined functional nutrition branding, wellness website design, and strategic copywriting to create a site that’s both visually stunning and highly functional.

Key focus areas:

Strategic, high-converting website design: We built a clean, feminine, and modern website that makes it easy for visitors to navigate her services, understand her process, and take the next step. The layout was designed with client psychology and conversion in mind — without feeling salesy or overwhelming.

Migration from Showit to WordPress: Margaret’s old site was on Showit, but she needed a more scalable platform that could support future blog content, SEO, and back-end flexibility. We rebuilt the entire site on WordPress while maintaining the visual integrity and improving performance.

Website Design Highlights

  • Custom WordPress site migrated from Showit for greater SEO power and flexibility
  • Optimized site architecture to support blog growth and content marketing
  • Dedicated pages for services, programs, and resources
  • Compelling client success stories and testimonials to build trust
  • Seamless user experience across desktop and mobile

Functional Nutrition Branding Approach

Because Fueled & Free’s mission is to help women heal from the inside out, we created a brand identity that feels nurturing, uplifting, and grounded in science. We wanted every touchpoint — from the logo to the website flow — to reinforce the brand’s role as a compassionate guide on the wellness journey.

modern functional nutrition branding design scaled

Results & Impact

Since launching the new site, Fueled & Free has:
✔ Improved SEO performance and organic search traffic
✔ Increased client inquiries and program sign-ups
✔ Built a beautiful, scalable platform to support future offerings and business growth

Explore More Projects

Looking for functional nutrition branding, wellness website design, or WordPress development for health businesses? Explore our portfolio to see how Brandify helps wellness brands elevate their digital presence and grow with confidence.

Work with us

Ready to build a brand and website that brings in more clients and a heck of a lot more sales?

Tell us more about your project and we'll work with you to make it happen!

Hey I'm Angelique!

I'm the creative heart & visionary behind all of our design projects

Over the years I've learned that pretty designs are great—but designs that convert? That’s where the real magic happens. I love creating brands and websites that not only look beautiful but actually bring in more clients. I love nerding out over the little details that turn a website into a lead-generating machine.

When I’m not designing, you’ll probably find me meal prepping in the kitchen (my love language), walking in nature for inspiration, or curled up with my Siamese cat Bandit, binge-watching reality TV (because balance, right?).

Check out some other projects we think you'll love!

B

Web design and branding agency creating story-led websites that build trust, land your dream clients, and turn clicks into clients.

Get clarity in your inbox

Sign up to our newsletter to get emails packed full of all the branding, biz and life goodness. Plus you'll be the first to know about new launches and exclusive offers. No spam or fluff, just the good stuff. Sign up today!
© 2025 BRAND WITH IMPACT. ALL RIGHTS RESERVED.
© 2025 BRAND WITH IMPACT. ALL RIGHTS RESERVED.