OQ Strategies is a consulting firm specializing in organizational effectiveness, DEI (diversity, equity, inclusion), and culture transformation. With a team of experts guiding organizations toward sustainable, measurable change, OQ Strategies helps companies navigate complex challenges and create more equitable, inclusive workplaces.
When the OQ Strategies team came to Brandify, they were at a major turning point. Formerly known as DEI Ready, they were ready to rebrand to OQ Strategies — a new name and identity that would reflect their broader scope of work, beyond just DEI, and position them as a sophisticated, high-level consulting partner.
We delivered our Signature Package, including:
✔ Branding
✔ Website Design (built on Squarespace)
✔ Website Copywriting
The goal was to help them step confidently into this next chapter, with a brand and website that communicated their expertise, expanded focus, and bold, measurable approach to organizational transformation.
We combined consulting firm branding, Squarespace website design, and strategic copywriting to bring OQ Strategies’ evolution to life.
Key focus areas:
Rebranding from DEI Ready to OQ Strategies wasn’t just a name change — it was a strategic repositioning. We helped the team craft a brand identity that reflects their broader expertise in organizational effectiveness and culture work, while still honoring their deep roots in DEI. The result: a sophisticated brand that signals authority, innovation, and measurable impact.
Since launching the new brand and site, OQ Strategies has:
✔ Successfully repositioned themselves in the consulting market
✔ Increased inbound inquiries from corporate clients
✔ Strengthened their reputation as a top-tier partner for organizational change
Looking for consulting firm branding, Squarespace website design, or rebrand strategy for service-based businesses? Explore our portfolio to see how Brandify helps experts and agencies elevate their digital presence and expand their reach.
Over the years I've learned that pretty designs are great—but designs that convert? That’s where the real magic happens. I love creating brands and websites that not only look beautiful but actually bring in more clients. I love nerding out over the little details that turn a website into a lead-generating machine.
When I’m not designing, you’ll probably find me meal prepping in the kitchen (my love language), walking in nature for inspiration, or curled up with my Siamese cat Bandit, binge-watching reality TV (because balance, right?).
