Innate Fertility is a functional medicine practice helping couples improve their fertility naturally. Known for their evidence-based, whole-body approach, Innate Fertility guides both women and men on the journey to optimize their reproductive health and boost their chances of conceiving.
When Innate Fertility came to Brandify, they were ready to rebrand and expand. The founder was introducing male fertility programs alongside her women’s offerings and needed a fresh, more unisex brand that would speak to couples — not just women. She also wanted a new website on Kajabi to better support her growing programs, online resources, and client experience.
We delivered our Signature Package, including:
✔ Branding
✔ Website Design (built on Kajabi)
✔ Website Copywriting
The goal was to create an inclusive, expert, and approachable online presence that reflected Innate Fertility’s next chapter.
We combined fertility branding, Kajabi website design, and thoughtful copywriting to craft a site that resonates with both female and male audiences.
Key focus areas:
The heart of this project was transforming Innate Fertility from a women-centered brand into a couples-centered brand. We worked closely with the founder to craft a visual identity and messaging strategy that honors both partners’ roles in the fertility journey — creating a safe, welcoming space for all clients.
Since launching the new brand and site, Innate Fertility has:
✔ Successfully launched its male fertility programs
✔ Increased client inquiries from couples and male clients
✔ Built a polished, scalable platform ready to support future growth
Looking for fertility branding, Kajabi website design, or rebrand strategy for health and wellness businesses? Explore our portfolio to see how Brandify helps practitioners create beautiful, effective websites that grow their practices.
Over the years I've learned that pretty designs are great—but designs that convert? That’s where the real magic happens. I love creating brands and websites that not only look beautiful but actually bring in more clients. I love nerding out over the little details that turn a website into a lead-generating machine.
When I’m not designing, you’ll probably find me meal prepping in the kitchen (my love language), walking in nature for inspiration, or curled up with my Siamese cat Bandit, binge-watching reality TV (because balance, right?).
