The Functional Fertility Clinic, led by Courtney Saye, is a practice specializing in root-cause fertility care that blends functional nutrition with clinical expertise. Formerly operating under the name Fertility Functionally, Courtney built a thriving practice offering personalized support to couples navigating unexplained infertility, PCOS, recurrent loss, and hormone-related challenges.
As her practice grew, so did her vision — she was expanding her team and shifting from a solo provider model to a clinic-based brand that could support more couples at scale. That’s when she reached out to Brandify for a complete rebrand and website transformation.
Courtney had built trust and recognition under her previous name, but she knew it was time to evolve. She wanted a brand that reflected both the clinical credibility of her work and the nurturing, deeply human experience her clients valued most.
We rebranded her practice from Fertility Functionally to The Functional Fertility Clinic, creating a new name, visual identity, and website that would support her team, offerings, and long-term growth — while still preserving the warmth and relatability that made her practice stand out.
We delivered:
✔ Full Rebrand & Naming Strategy
✔ Website Copywriting & Messaging
✔ Website Design (built on Kajabi)
✔ Sales Page Copy & Structure for Tiered Offers
✅ Balancing clinical and compassionate branding: From the name to the design, everything was crafted to strike the right tone — trustworthy, science-backed, and professional, but still approachable and hopeful. This balance was especially important given her niche in supporting couples through some of the most emotionally challenging seasons of life.
✅ Personalized, story-led copywriting: While the clinic was expanding, Courtney’s voice still mattered. Many clients come to her for her nurturing presence and ability to give hope when conventional medicine hasn’t. We infused that tone throughout the site — especially in the homepage, about, and fertility care pages.
✅ Seamless site structure for scaling offers: Courtney was introducing a new program suite, ranging from low-ticket entry points to her high-touch 1:1 care. We structured the website to clearly funnel leads into the right level of support, creating a seamless path to conversion. We also wrote and designed dedicated sales pages for each tier to ensure her message connected at every level.
✅ Website built to convert in a competitive space: In an industry where trust and clarity matter deeply, we built a Kajabi website with clear navigation, accessible language, and emotionally intelligent calls to action — designed specifically for women and couples seeking answers, not just another protocol.
Since launching The Functional Fertility Clinic brand, Courtney has:
✔ Successfully transitioned from a personal brand to a clinic identity
✔ Welcomed new team members and expanded her service capacity
✔ Launched multiple program tiers and seen improved website conversions
✔ Built a digital home that reflects the full depth of her expertise and heart-led mission
Looking for branding and website design for fertility clinics, functional health practices, or nutrition-based businesses?
Explore our portfolio to see how Brandify helps health practitioners create brands and websites that grow with them — while staying personal, professional, and conversion-ready.
Over the years I've learned that pretty designs are great—but designs that convert? That’s where the real magic happens. I love creating brands and websites that not only look beautiful but actually bring in more clients. I love nerding out over the little details that turn a website into a lead-generating machine.
When I’m not designing, you’ll probably find me meal prepping in the kitchen (my love language), walking in nature for inspiration, or curled up with my Siamese cat Bandit, binge-watching reality TV (because balance, right?).
