The Pohlman Institute is a cutting-edge functional medicine practice helping clients reverse insulin resistance, balance blood sugar, and optimize metabolic health. Led by Isaac Pohlman and his team of expert practitioners, The Pohlman Institute delivers science-backed solutions to help people regain their energy, health, and confidence.
When The Pohlman Institute came to Brandify, they were undergoing a big evolution: transitioning from IsaacPohlman.com — a personal brand — to a larger institute model that would include Isaac’s team of practitioners. They wanted a brand and website that matched this growth, elevated their authority, and reflected a more science-forward, innovative vibe — inspired in part by leaders like The Huberman Lab.
We delivered our Signature Package, which included:
✔ Branding
✔ Website Design (built on Squarespace)
✔ Website Copywriting
Our goal was to create a digital presence that felt authoritative yet approachable, clearly communicated their clinical expertise, and positioned The Pohlman Institute as a leader in the functional health space.
We combined functional medicine branding, Squarespace website design, and expert copywriting to capture the next evolution of the Pohlman brand.
Key focus areas:
A major part of this project was helping Isaac Pohlman shift from being a solo expert to leading a collaborative team. We crafted a brand identity and online experience that elevated The Pohlman Institute as a clinical authority while still honoring the personal connection Isaac had built with his audience. The result is a brand that balances innovation, credibility, and human connection.
Since launching the new Squarespace site, The Pohlman Institute has:
✔ Successfully transitioned to an institute model
✔ Increased client inquiries and program enrollments
✔ Strengthened its authority and visibility in the metabolic health and functional medicine space
Looking for Squarespace website design, functional medicine branding, or rebranding strategy for health and wellness businesses? Explore our portfolio to see how Brandify helps practitioners and clinics elevate their digital presence and grow with confidence.
Over the years I've learned that pretty designs are great—but designs that convert? That’s where the real magic happens. I love creating brands and websites that not only look beautiful but actually bring in more clients. I love nerding out over the little details that turn a website into a lead-generating machine.
When I’m not designing, you’ll probably find me meal prepping in the kitchen (my love language), walking in nature for inspiration, or curled up with my Siamese cat Bandit, binge-watching reality TV (because balance, right?).
