Chews Food Wisely is a thriving nutrition practice led by Nicole Fennell, a registered dietitian and functional nutritionist specializing in thyroid health. After more than a decade in business, Nicole realized her website wasn’t pulling its weight anymore. It felt outdated, wasn’t converting visitors into clients, and was even flagged for malware. She knew it was time for a fresh start.
Nicole came to us ready for transformation. After years of running a successful practice, she wanted a website and brand that reflected her growth, positioned her as an expert, and helped convert visitors into paying clients. Her goals included elevating her online presence, protecting her SEO foundation, and creating a platform that could grow alongside her business.
She opted for our Signature Design Package, which included:
✔ Website Design (built on WordPress)
✔ Website Copywriting
✔ Branding in collaboration with Robbins Collective
We partnered with Tim at Robbins Collective, who led the branding direction. Once the new brand identity was finalized, we took his work and translated it into a standout website that combined playful personality with professional credibility.
This wasn’t just a website refresh. It was a complete transformation. We approached the project with three key priorities.
✅ Protecting SEO: Nicole had spent years building her SEO authority, so preserving and strengthening it during the rebuild was critical. We rebuilt the site on a clean WordPress install to eliminate malware risks and maintain her search engine rankings.
✅ Personality-Driven Design: We infused the website with Nicole’s fun and quirky personality while still positioning her as a trusted expert in thyroid nutrition and functional medicine. We used a unique color palette, friendly fonts, and custom graphics to make nutrition science feel approachable and easy to understand.
✅ Conversion-Focused Strategy: Every page was designed with a clear user journey in mind. We made it easy for visitors to learn about Nicole’s services, understand her expertise, and take the next step. From lead magnet opt-ins to calls to action for scheduling appointments, the site was built to guide visitors toward becoming clients.
Since launching her new website, Nicole has:
✔ Brought on three new practitioners to expand her team
✔ Strengthened her SEO foundation while improving site speed and security
✔ Elevated her brand to better reflect her expertise and personality
✔ Created a digital home that supports her growing practice and client base
✔ Started running Meta and Google Ads to her website with confidence that it actually converts
Looking for website design for dietitians, nutrition branding, or functional medicine websites? Check out these other dietitian websites we’ve designed!
Want to see more projects? Check out our portfolio to see how Brandify helps health and wellness experts elevate their online presence and convert visitors into clients.
Over the years I've learned that pretty designs are great—but designs that convert? That’s where the real magic happens. I love creating brands and websites that not only look beautiful but actually bring in more clients. I love nerding out over the little details that turn a website into a lead-generating machine.
When I’m not designing, you’ll probably find me meal prepping in the kitchen (my love language), walking in nature for inspiration, or curled up with my Siamese cat Bandit, binge-watching reality TV (because balance, right?).
