The Soulful Sprout is a wellness brand created by Ashleigh Norris, a hormone and gut health nutritionist known for her honest, relatable approach to functional health. With a strong visual identity and a loyal community already in place, Ashleigh came to Brandify not for a full rebrand — but because her website needed to catch up to the growth of her business.
Ashleigh already had a brand she loved. Her colors, fonts, and visuals were cohesive and well-established, especially across her social media. But as she launched new programs, retired old ones, and expanded her offerings, she quickly outgrew the original website she had built with a previous designer.
She had attempted to DIY new pages, but the layout, flow, and polish weren’t aligned with where her business had evolved. She needed a full website redesign — one that would simplify the user journey, highlight her new direction, and elevate the design to match the level of transformation she provides her clients.
We delivered:
✔ Website Strategy & Full Website Redesign (in Squarespace)
✔ Website Copywriting for Key Pages
✔ Focused on Brand Positioning & Homepage Funnel Strategy
✅ Strategic audit and information architecture: We began with a full audit of Ashleigh’s existing site, mapping out a smarter way to organize her offerings. We clarified what programs she was still actively promoting, what needed to be removed, and how to streamline the path from homepage to conversion.
✅ Refreshed visual styling without a full rebrand: While her logo and brand colors stayed the same, we gave the website a more modern, polished feel by introducing softer layouts, rounded edges, and new design elements drawn from her own brand photography. The result felt fresh and elevated — without needing to reinvent the wheel.
✅ Conversion-focused copy that reflects her voice: We helped rework her website copy so it better captured her message, guided visitors to the right offerings, and answered the right questions along the way. Every page was designed to inform and inspire, while making it easy for someone to take the next step.
✅ Built on Squarespace for ease and scalability: Ashleigh’s new site was rebuilt on Squarespace to give her flexibility as she continues to grow, with room for new launches, workshops, or sales pages — minus the DIY overwhelm.
Since launching the new site, The Soulful Sprout has:
✔ Streamlined her client journey and offerings across the website
✔ Elevated her visual brand without needing a full rebrand
✔ Made it easier for potential clients to explore programs and take action
✔ Built a flexible site that supports long-term growth and ease of use
Looking for a website redesign for your wellness business, nutrition brand, or coaching practice?
Explore our portfolio to see how Brandify helps health-focused entrepreneurs transform their websites into strategic, client-converting platforms.
Over the years I've learned that pretty designs are great—but designs that convert? That’s where the real magic happens. I love creating brands and websites that not only look beautiful but actually bring in more clients. I love nerding out over the little details that turn a website into a lead-generating machine.
When I’m not designing, you’ll probably find me meal prepping in the kitchen (my love language), walking in nature for inspiration, or curled up with my Siamese cat Bandit, binge-watching reality TV (because balance, right?).
